A little search on the net for few leading web design or development company will let you easily see the quality difference between the websites of the leading companies. Some of the sites are so well-designed that you can hardly take your eyes off; whereas some are poorly designed. By the time you notice that not all websites are designed equally, one question will strike your mind. How do these websites generate leads and sales? How do the sites get highest ranks? Web design can have a huge impact on how a site is ranked. Every web design needs to consider certain web design aspects that can help them to reap full benefits. SEO is no longer about optimizing a site with keywords but also about providing best user experience. With this web design and development comes into mind. If you want your website to be on the top of search engines, you need to get your website designed by an established Toronto web design company.
If a site is heavier, it becomes difficult to get it indexed by search engine crawlers. The overall size of the image determines the overall page loading speed. If a page loads faster it can be easily indexed and vice versa. Providing a bad user experience can have a huge impact on search engine rankings. Making a site with few informational content can help to get a good rank.
A good design comes with a great user experience. While designing a site, easy navigation should be always on the focus. It would make sure visitors spend a lot of time on the site and finding things becomes easy for them. Separate target pages for the users with CTA buttons can be very helpful. At the same time, using a sitemap can be used to include all static pages of the site and when the crawler crawl your site, it will read the sitemap and index the pages. Providing a good experience can easily help to rank a site high.
Crawlable Visual Content
Web design elements like flash images, banners, Call-to-Action buttons are often indexed as images. However, the texts on them are not crawled by the engines. Thus, it becomes imperative to provide a meaningful text that can be crawled and indexed by the search engines. For example, the text can be displayed in CSS, HTML can make it more search engine friendly.
SEO Friendly URL Structure
URL is a part of web design. The URL structure should be clean and pertinent to the business you are running. It will help in crawling and get indexed by search engines.
Social Media Sharing
Website having a good number of shares tweets, helping in ranking up by search engines. However, having an annoying sharing button can distract visitors. The buttons should be closed neatly beside the contents.
Having outdated information can lower the rank of a site, it is important to keep the site updated on a regular basis. As search engines emphasize on updated websites, integrating blogs within websites is a must. Content of the sites should be updated along with the email or address.
A Toronto web design company can easily enforce these elements into their website design and help the site to rank higher. Check this informative article on how to build a successful marketing campaign.